That could be due to retailers offering steep discounts to clear out excess inventory, which wasn't an issue in previous years' sales.

While retailers braced for sluggish sales due to inflation, according to Forbes, online sales were actually up 2.3% compared to 2021, with $9.12 billion spent over the holiday weekend. Our Black Friday deals guide is taking a look back at last year's event, plus we're covering everything you need to know about the 2023 sale, such as the date, when deals will kick off, and what bargains you can expect.Īnalyzing what happened last year can give us a good indicator of what might happen at the 2023 Black Friday sale.

The spots, which can be viewed at cook.While the 2023 Black Friday deals event might seem like eons away, there's no time like the present to prepare yourself for the shopping extravaganza. The new creative spots balance a tailored message to the new customer segments, along with unifying themes that touch on the common attributes seen across all groups. 'We believe Blue Apron offers the best product on the market, and we are excited for the opportunity to highlight our diverse, compelling menu options for new customers, while providing existing customers with an even better customer experience.' 'Our new in-depth customer segmentation research informed every step of our creative strategy,' said Dani Simpson, Blue Apron’s Chief Marketing Officer.

This enables Blue Apron to further drill down into customer demographics and insights, as well as identify key audiences that best align with the company’s value proposition. The creative was informed by extensive segmentation research that was conducted over the last year. The new advertising spots highlight the benefits of cooking with Blue Apron, from creating incredible recipes with quality ingredients, to easing the burden of menu and recipe planning. NEW YORK, April 11, 2022-( BUSINESS WIRE)-Blue Apron (NYSE: APRN) today launched a new national campaign aimed at building the company’s brand and raising broader awareness for the meal kit category. Creative, Informed by Extensive Segmentation Research, Designed to Increase Awareness, Enhance Differentiation, and Drive Additional Customer Engagement

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